Google AI Mode Is Increasingly Citing Google’s Own Pages
According to data published by Profound, google.com has become the second most frequently cited domain in Google AI Mode. Google’s citation rate reportedly increased by 8.4 times over a period of approximately two months.
Much of this increase comes from Google-hosted assets such as Google Business Profile cards and Product Knowledge Panels. These elements are becoming more visible, especially in local business searches, product feature queries, and product comparisons.
This development shows that brands should optimize not only their websites but also their Google Business Profiles, product information, and other brand assets to improve AI visibility.
Source: Search Engine Journal